Hello Readers,
All of us in the Phoenix area are in delirious disbelief over our good fortune. Not only did our Cardinals upset the heavily favored Carolina Panthers (I called that one), but the Eagle's win set us up for a home game "inside" at our Glendale stadium.
What does this have to do with your business? Plenty if you play your "Cards" right (sorry for the pun - I could not resist). In business we look for reasons to advertise, promote, or otherwise offer specials. These can be from the 6 or 8 major holidays to obscure calender events.
There are one or more "events" everyday. Do you know what Jan 12th is? I bet not. Not only is this "International Printing Week", but also "National Clean Up Your Desk Day" and "Organize Your Home Day". What an excuse for a print shop to have a promo, or an office supply store, or a business who sells and installs storage units, closet organizers, etc. These would be easy tie ins.
How do you tie into the Cardinals? If you have a store front you can offer 20.09% off to anyone coming in wearing any Cards apparel. Or massage therapists can give free 10 minute messages to overcome the stress of watching the game. If you sell team apparel, give away a Cardinals cap with a $30 purchase. Anything to drive traffic to your business. What can you think to tie your business to the team?
If you are a dentist you can give any new client a free teeth cleaning to celebrate the Cards cleaning up on Saturday. If you are a realtor, you can offer a free home inspection with a new listing if they mention the game this Sunday or say "Beat Philly".
Lots of people all of a sudden have Cardinal fever. They will be susceptible to a message that mentions the Cardinals. Capitalize on it!
Now. Be thinking ahead on how you can tie into the Cardinals playing in the Super Bowl. My prediction for this Sunday - Cardinals 31 Eagles 27!
Until next time,
Chuck Trautman
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