Radio Interview

Hi Readers,

Today has been an interesting day. Keith James, a friend of mine, has a golf magazine business and just launched a YourNews.com franchise in the Phoenix area. Keith has also been in the radio business off and on over the last several years. He has had his own shows in many major markets including Phoenix, Denver and Southern California.

He is currently doing two shows here in Phoenix on AM 1010. The shows are a golf show and a news show where he and his co-host Danielle Hampton discuss the news in a serious but humorous and entertaining manner. The show has a nationwide and international audience thanks to the internet.

I know, I know. AM 1010 is a Christian radio show. You are asking,"What are you doing on there, Chuck? Aren't you afraid you may say something irreverent?" Although the station is a family values station, and the programming is conservative, the station provides a lot of useful, everyday content. Irreverent is OK!

Keith ask me to be on the YourNews.com show today to talk about how small business needs to market themselves in our new economy. It was a blast. We covered everything from competing with Walmart to customer service. And the value of a customer list to yesterday's topic - tying into the AZ Cardinals hype.

We also discussed how businesses were built before our time - making the experience fun for the customer, treating the customer the way you like to be treated, etc.

The instructive part about this post is this. For Keith I provided some content for his show. In return I received exposure and some "celebrity" status as I was positioned by Keith as a marketing expert. A nice trade for both of us.

Of course I was able to "pitch" the chapter meeting tomorrow night and get in my web address a couple of time. Traffic was up on my www.NoBSPHX.com website today.

Another value to me is that the show was recorded. Soon I will have a CD of the show, edit my portion, and use the audio on my website or on a marketing CD. My 1 1/2 hours of time (counting driving to the station) will have some "legs".

Watch for this kind of opportunity for you and your business.

Until next time,

Chuck Trautman