Hi Folks,
Today I am suffering from the post Super Bowl blues. Yes, the home team lost. They gave us a hell of an entertaining run from game 16, throughout the playoffs, and finally the Super Bowl itself.
Take away the Steeler 100 yard int return at the end of the half or the 38 yard pass reception on the Steeler final drive where a defender fell down and the Cards may have shocked the world one more time.
Enough about football and on to marketing. Did anyone else think the Super Bowl commercials were lame? I thought a whole bunch of companies could have been a lot more memorable when spending $3 million bucks for 30 seconds.
Budweiser is always good for at least one for the memory bank. Not this year. The Clydesdale story about grandpa from Scotland was somewhat memorable but did it sell any beer? And the bud light lime commercial didn't make me put the product on my shopping list.
Audi had a good ad for its A6 Turbo. It made me want to test drive that car. As did the the commercial for the new Hyundai coupe. Good ads get you emotionally involved and make you want to take action.
I enjoyed the Go Daddy ad but Carol thought it was sexists. Maybe men purchase most of the new domain names. I am biased though, being a huge Go Daddy fan and being a man>
It seemed like we also saw a lot of "preview of coming attractions" clips from the movie companies. Do you think that's a good way to spend $3 million for them? I wonder how many movie tickets they would have to sell to people who otherwise would not attend the movies to break even on that ad cost?
My point on all this, is unless you are really a household name (like Budweiser), all your advertising needs to capture the prospect's attention and have a clear call to action that prospects will remember. You want them coming to you with money in hand ready to buy!
Until next time,
Chuck Trautman
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