Recession Rescue Strategies

Hi Folks,

Over the May 1st weekend I attended the Glazer-Kennedy Super Conference in Chicago. It was an incredible event where I added more tools to my formidable marketing arsenal.

Bill Glazer, president of Glazer-Kennedy's Insider's Circle spoke at a session where he revealed his Top 9 Recession Rescue Strategies.

Here they are:

1. Identify top 5% and top 20% of your customers & design products, services, programs and pricing for them (invest 80% of your energy in top 20%).

2. Insure that every lead opportunity is handled and accounted for properly (this can double your business).

3. Devise a strategy to offer your customers more service, special offers, or other incentives to do business with you because of your relationship with OTHER businesses.

4. Implement upsells (at least 14% take them)

5. Riches in niches (become a specialist).

6. Communicate more with existing customers (existing customers are easier to sell).

7. Don’t emotionally “throw in the towel”. When the recession ends there will be less competition.

8. Implement the “pain of disconnect” in your marketing.

9. Most important – WORK! “Most people don’t work” – Mark Victor Hansen

Our monthly marketing seminar is this Thursday at 6:30 PM at the Chaparral Resorts Suites in Scottsdale. Details can be found at:

http://www.nobsphx.com/Local_Chapter_Info.html

Until next time,

Chuck Trautman