Wow, it is unbelievable to me that I have not made a post since election day! Could I be that depressed over the election? No, not really. We free enterprise, pro business, small government types will suffer from paying more taxes, fees, surcharges, etc, but as always we will find a way to make it.
At any rate I will keep my posting current in the future.
I saw an interesting email from Ben Settle on writing sales copy. He ask if we PEE on our copy.
You might say "how gross", but actually P-E-E is an acronym for Persuade, Engage, & Entertain.
From now on I am going to PEE on all my copy before it goes out so see if it passes the PEE test!
My daughter, Tara, and her family from Tehachapi, CA stayed with us several days over Thanksgiving. Along with my AZ daughter, Amy, and her family we had 10 of us for Thanksgiving dinner. It was great fun. We had not enjoyed the whole group together for Thanksgiving in several years. The grand kids wore us down but not out!
Saturday, Tara, husband Alex, grand daughter Gretta and I hiked the Pinnacle Peak trail. It was very scenic. There were an unbelievable amount of people enjoying the trail. It was amazing how many people were actually running the trail. In some places it is pretty steep and the footing is not that good. Since I jog my hilly neighborhood 4 or 5 times a week, I am quite surprised how sore the calves of my legs still are today.
Since we are supposed to be in the gift buying season and the major retailers are reporting poor sales, I have been keeping a close watch on the ads. No wonder their sales stink - their ads stink! Check it out. They are all the same and very boring.
Here is my blatant shameless pitch for a great gift. Give the gift of education. Go over to www.learnspanishfastandeasy.com and pick up Spanish phrasebook language course for your children or for someone planning a Latin American vacation. Or if you have Hispanic friends or domestic help you can pick up a copy of Aprenda Inglés Rápidido y Fácil (Learn English Fast and Easy). These are priced right at only $79.95.
hasta la próxima vez
Chuck Trautman
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